4 Tips for Measuring Brand Awareness

Since the dawn of advertising, measuring “brand awareness” has been a challenge. Even if you agree that a strong brand will result in increased revenue, you need a way to measure your brand awareness.

• Posted 10 years ago
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It’s Time for Healthcare to Get Over Its Fear of Content Marketing

Bad news for the healthcare industry: according to a new report from Econsultancy, healthcare organizations are lagging behind significantly on content marketing.

• Posted 10 years ago
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The 3 Elements of a Great Content Plan

Ensuring your plan contains these three elements is a good place to start, and it’s a heck of a lot better than creating a simple calendar and hoping for the best.

• Posted 10 years ago
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