Database Management

Database Marketing

Marketing data is a collection of potential answers. Answers that can lead to impressive market share increases. We strive to find meaningful answers about your customers.

  • Email Marketing

    Don’t just write it, blast it out, then cross your fingers. E-mail marketing, when done strategically, this communication opportunity holds more possibilities than you think. Creating a real dialogue, nurturing a conversation, using tracking data to optimize—our agency can help you.

    E-mail is effective because every bit of interaction by consumers provides us with data to better understand their behavior.

  • Self-Mailer & Envelope

    We can coordinate the whole process so you don’t have to. And these days, a printed piece can truly cut through the digital clutter. Believe it or not, people still do open physical pieces of mail.

    Every mailing has the potential to bring considerable returns and drive awareness about a brand. Talk to us to learn more.

  • Mailing Design

    Why do some pieces get opened and others don’t? Many times, the communication isn’t optimized and the person throws the piece in the trash before absorbing important selling information.

    CMG works with our clients to minimize this. Tiny tweaks to a mailing can translate into a more effective campaign.

  • Personalized Mailings

    Our agency can take point for you when it comes to tailored, individualized pieces. Sometimes, this approach can be the foot in the door with that hard-to-reach high-value prospect. PURLs (Personal URL) are a great way to track how your mailing works.

    CMG works with a variety of companies. The ideal production house for one job may not be the right one for other projects.

  • Relationship Marketing

    Creating the meaningful, back-and-forth dialogue that turns a prospect into a customer is one of our specialties. We research, know the mindset, devise ways to connect and stay connected.

    Every client is different in this regard. Some require more communication with consumers than others. We find each client/audience sweetspot.

  • Tracking/Measurement

    For some clients, we take the lead in understanding the feedback and results that are received from different efforts. We provide smart reports and walk clients through their data.

    With today’s real-time opportunities, we learn about our performance quicker and modify the campaign to optimize results.

  • Lettershop Services

    We manage relationships with some of the top lettershop companies on behalf of our clients. Our company’s job is to know the strengths and weaknesses of various print vendors.

    CMG has worked with printing houses all over the country and are always looking to find more resources.

See an example »