Media

Media

Your story is only as good as the people that read, watch or interact with it. Our media-savvy team of planners, strategists and buyers will make sure your message hits the desired target audience and will track its success. We’ve worked with all sizes of budgets and every type of medium. When you sign us as your agency of record, we can negotiate all media buys and placements.

  • Google Adwords

    Businesses both large and small can’t afford to lose out on Google. If they don’t have a campaign, their competitors do. We help our clients build relationships and manage the process.

    Google is always modifying their platforms. We stay on top of their updates so our clients can worry about other things.

  • Strategic Media Planning

    Consumer or B2B. Budgets of all sizes. Multiple marketing mediums. Our agency has worked with many different clients and we will craft the strategic approach based on the specific needs.

    When planning, we dig deep to find every possible engagement opportunity and evaluate it against the objectives.

  • Media Buying & Negotiation

    When it is time to maximize that marketing dollar, we will stretch it as far as possible. The media team at Christiansen McCain is a seasoned group of business-minded negotiators.

    People in our department came from major markets, where they worked on some of the biggest brands in the world.

  • Placement Coordination

    Executing a campaign on a regional or national scale means there will be a lot of touchpoints to manage. Market by market, we ensure that our clients’ plans are executed perfectly.

    In our business, those minute details are often the ones that, if overlooked, turn into larger problems later on.

  • Post-Buy Analysis

    Since one of our agency’s uniting goals is to hold ourselves accountable for every dollar spent, we provide clients with exhaustive media reports. Our drive is to continually improve.
    The clients of CMG appreciate our concern for their media spend. We treat this money as if it were our own.

  • TV

    Broadcast can happen on pretty much any budget. It just takes pros to understand how to maximize it. Our experience runs from large-scale shoots to type-driven studio efforts.

    CMG has worked with a lot of different directors and we know that the right choice for a shoot is key.

  • Radio

    True, it may seem old school to some. But radio advertising can be both cost-effective and traffic-driving. If done right. We concept, script, cast talent, then handle production and traffic.

    When consumers like a radio spot, they don’t mind hearing it multiple times. That’s what we strive for.

  • Press Release

    A press release is a viable communication tool for your company. Whether it’s to announce a new website we launched for you or a promotion, new hire or any company news you want the world to hear.

    We write press release to be keyword rich and drive effective results. Our press releases go to the AP news wire and get picked up by several of the largest media outlets.

See an example »