What Marketers Can Learn from the iTunes/U2 Debacle
How did such a great idea go poorly enough that by October, U2 frontman Bono would apologize on his Facebook one month later, saying “Oops… I’m sorry about that”?
- Posted 9 years ago
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Halloween Marketing: Trick, or Treat?
How did Halloween turn into such a big deal? To start, it’s a holiday tailor-made for the age of social media.
- Posted 9 years ago
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Know Your Stakeholders
If you’re not acutely aware of everyone involved in the decision-making process at the organization you’re selling to, you’re going to have a tough time selling anything.
- Posted 9 years ago
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