Many would prefer to leave the stats to the “numbers teams”, like Finance or Business Analytics, but if you can get comfortable with forecasting and tracking, you’ll be a much more effective marketer.
Positive mentions of Amazon’s deals during Prime day dropped by 10%. Despite all of that, Prime Day was still a huge success. Here’s how that happened.
Intensely focusing on improving user experience, gathering consumer data, and learning to “market” to the end user are all strategies that B2B companies should employ to make sure that they are staying relevant in their market.